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Based in New Jersey, Jarvis Direct Mail, Inc. provides direct mail services including lettershop services, fulfillment services and data services to companies around the country. With over 32 years of experience in the industry, the company is considered to be a leader within the direct mail industry.
By providing a full-range of services, Jarvis Direct Mail, Inc. is able to assist companies with every step of the process of creating and implementing a direct mail marketing campaign. This includes helping with the data gathering necessary to create a well targeted direct mail marketing campaign as well as assisting with the design layout of the mailers, printing the mailers, preparing the mailers for delivery and getting the finalized mailers sent out.
Although Jarvis Direct Mail already had a Website in place, the company was looking for an entirely new design. In addition to wanting a fresh new look, the company also wanted an SEO-friendly Web design that would help draw in more well-targeted site visitors.
The company owner, Jeff Jarvis, was also interested in marketing his free ebook "The Direct Mail Marketing Little Black Book" in an effort to build trust with site visitors and to establish his company as an expert in the industry. Although the company provides services to companies throughout the country, it also wanted the Website to help increase its New Jersey exposure.
The PlanMySite team created an attractive Website design that integrated well-established white hat SEO techniques. The team also connected the site to a content management system as well as an email marketing system, which automatically gathers email addresses. As a result, the site owner can easily establish an email marketing campaign in the future.
By creating a search engine-friendly design and adding keyword-rich content, the company successfully increased its Web traffic. With the original Website, which had been live for more than two years, the company did not receive a single client. Within 8 months of launching the new Web design, more than 160 people downloaded the free ebook and nearly 50 new potential clients requested a quote.