Are you looking for a way to gain new customers while also hanging onto the ones that you already have? Believe it or not, one of the most powerful and effective ways to accomplish this goal is to create e-newsletters on a regular basis. In order to get the results you are after, however, you need to know how to create and how to use e-newsletters in an effective manner. While there are several things that go into using e-newsletters effectively, here are the top three rules to keep in mind. (
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