I am a bit behind in announcing this, but I am pleased to say that I have successfully completed the Google Analytics Individual Qualification exam. By completing this exam, I am now able to teach my team members as well as my clients more about how to use these tools more effectively.
Obviously, teaching my team members how to effectively use Google Analytics has its benefits. After all, if they are aware of how to use this resource, they will be better capable of creating a Website that will draw in well-targeted Web traffic. It also allows me and my team members to take a closer look at Websites that might already be in place and determining where its strengths and weaknesses may be. In other words, if a new client comes to us and wants us to analyze a Website that was previously built by someone else, we can use Google Analytics to get an idea of that site’s effectiveness.
I am also excited that I am now qualified to teach my clients how to use Google Analytics. For those clients who prefer to take a hands-on approach to the development and maintenance of their Websites, Google Analytics is a powerful tool. Not only will it help our clients gain a better understanding of how effectively the Websites we develop work, it will also give them the power to create better-targeted ads, to improve their marketing strategies and to achieve higher conversion rates long after we have finished working with them.
Of course, if our clients prefer to have the PlanMySite team continue to work with them even after we complete the Website, we will be happy to do that as well. The bottom line is that we are dedicated to providing a wide range of services to our clients. For those who want someone to walk them through each step of the entire process, we are there for them. For those who want to learn more about how to monitor the success of their Websites and marketing strategies, on the other hand, I will be more than happy to help them learn how to use Google Analytics effectively.