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New Jersey Web Design Blog

They Look Exactly the Same – How Can These Two Websites Be So Different?

Seo-friendly, accessibility, cross-browser

If you have ever shopped around for the services of a New Jersey Web design company, you might be surprised by the price differences that are quoted to you. While one company may quote $500 for the project, another might charge $5,000. How can one New Jersey Web design company justify charging so much for a Website that looks exactly the same as one that costs so little? The simple answer is that you get what you pay for and there is a lot more that goes into developing a Website than just the way it appears to the site visitor.

Making it Search Engine-Friendly

One of the steps a higher-priced Web development company will take is to make certain your site is SEO-friendly. Optimizing your page source so it is attractive to search engines such as Yahoo, Google and Bing is an essential part of achieving a high ranking. Experienced programmers know how to write goad in a SEO-friendly manner while also preparing the site for future development.

Unfortunately, it is not easy to assess whether or not the quality of code is up to par. Even using validation tools such as is not necessarily a good way to check the quality of code, as this only determines whether or not the HTML and CSS code is correct. Just because the code is technically correct, it doesn’t mean it is set up in the way necessary to allow the search engine spiders to crawl effectively.

Creating the Same Look for Everyone

After working closely with your Web developer, you finally create the perfect Website. Great, right? Not so fast! Unless the developer has taken the steps necessary to create cross-browser compatibility with your site, it may look great with one browser but look terrible with another. The reality is that there are many different browsers to select from, including Internet Explorer, Firefox, Safari, Opera and Chrome. The way your Website looks is affected by the type of browser your site visitor is using as well as the version of the browser and the computer’s operating system. Therefore, it is essential to work with a Web developer who can make your site look great on any combination of browser and operating system the site visitor may use.

Offering Your Site to Everyone

As a business or organization, it is essential that you are able to reach everyone who might be interested in what you have to offer, including those with disabilities. Since disabled site visitors will view your site differently than those without disabilities, you need to be sure to work with a Web developer who knows how to make your site accessible to all users. Not only will this help your disabled users access your site, it will also make it easier for people with mobile devices to visit your site will on the run.

Unfortunately, it is far too easy for a programmer to show off a Website that looks great, but does not have all of the characteristics that are necessary to truly be successful on the Internet. Therefore, when hiring a Web developer, be sure to ask about cross-browser compatibility, search engine optimization and accessibility. Otherwise, by saving a few dollars with a less expensive developer, you may actually lose money in the future when very few people actually find your Website and are able to access it.


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