An increase in portable gadgets’ popularity has opened the doors to new kinds of services and their delivery methods. Smartphones, tablets, and other mobile devices now enable people to chat, message, share, browse, shop, and sell 24/7 and on the go. Since portability brings benefits, making your commerce mobile seems like a smart idea.
Mobile commerce, or m-commerce, refers to an online delivery and purchase of products and services using portable devices. This method may utilize mobile applications or websites. It lets people, for instance, browse, compare, authorize payments, navigate easily, and check out quickly. The convenience that m-commerce brings not only allows companies to maintain their current clients, but it also expands their services. In turn, it may bring more traffic and profit.
M-commerce has definitely become popular and its future looks promising, as studies and predictions show. Three factors may contribute to this occurrence:
- Tablet and Smartphone Usage. Although smartphones were the pioneers for emerging m-commerce, tablets are the driving force behind mobile sales. A recent Adobe Systems study shows that only 28 percent of smartphone owners use their gadgets for online buying. In contrast, 55 percent of tablet users make purchases with their devices. Moreover, as another report by eMarketer reveals, 69.6 percent of U.S. digital buyers may be tablet users by 2017, while 49.9 percent may be smartphone owners.
- Mobile Purchases and Sales. With an increase in portable devices’ popularity, sales and usage, an increase in the amount of mobile buying and selling seems inevitable. According to eMarketer, mobile online retail sales were at 11 percent in 2012. This number should increase by four percent this year, and it may grow to 25 percent by 2017. This means that, as the firm predicts, retail m-commerce sales may get up to $108.56 billion, which is a considerable increase since 2011, when it was at $13.63 billion.
- Mobile Payments and Strategies. The more sales portable devices generate, the more payment solutions appear and mobile payments take place. As Forrester Research reports, U.S. mobile payments reached $12.8 billion in 2012, whereas they may be at $90 billion in 2017. This is a 48 percent compound annual growth rate (CAGR). Such increase is very tempting for mobile payment companies like PayPal and Square. As they compete for a piece of this action, they create more effective payment technologies. This attracts new people, who can apply these solutions and use mobile payments with ease.
M-commerce’s increase and value are evident. Peoples’ love for everything online and mobile has changed the ways they shop in this digital era. Not only have portable devices become widely used, but the progress in m-commerce solutions has given people more convenience, which is what everyone wants. Since m-commerce is here to stay, targeting mobile consumers is worth a shot, don’t you think?