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New Jersey Web Design Blog

Stay Vigilant With Google Analytics Alerts

Using Google AlertsAren’t you tired of trying to analyze your website’s info or afraid of missing out on its activity? Don’t you want to know when your popularity suddenly drops? Setting up Google Analytics (GA) Alerts can help you here! GA is a free and easy tool that lets you monitor the traffic and performance of your private or professional website or campaign by measuring its views, sales, and downloads, for example. And the best thing, you just set up your alerts and don’t have to do anything, as you get notified automatically. Sounds great, doesn’t it?

GA’s advantages include the following:

•    Learning instantly about any website-relevant irregularities
•    Overseeing up to 50 profiles
•    Getting alerts as often and as detailed as you want
•    Creating custom alerts for specific goals

To get started with GA, just follow these steps:

1)    Click through the Analytics Profile where you want to set up your alert and enter Admin Settings.
2)    Access your Assets, find Custom Alerts, and click Create a Custom Alert.
3)    Form a specific Alert Name for your notification.
4)    Apply your alerts to any of your profiles.
5)    Choose the frequency of your alerts in the Period section.
6)    Check off the Send me an email when this alert triggers box if you want.
7)    Set up your mobile phone if you’d like.
8)    Decide the extent which This alert applies to under the Alert Conditions section.
9)    Choose your alert’s metric, with its condition and value, in the Alert me when section.
10)    Click Create Alert.

Deciding on the alert type and its usage is a personal choice, and the possibilities are endless. It may depend on your website’s or operation’s theme or your particular goal. You can set up automatic alerts that notify you about major shifts in your website’s traffic and relate to all aspects of your account. However, to ensure you don’t miss any vital info, it’s really important you set up custom notifications. Some general but handy uses include alerts about:

•    Certain errors to your pages, for example, Daily 404 Error
•    Sudden decreases in your traffic by percentages, such as Daily 10% Traffic Drop
•    Particular page increase, for instance, Item x Landing Page Bounce Rate Increase 10%
•    Hostnames using your content without permission, like Daily Hostname Check
•    No data usage when metric is at zero, for example, No Slideshow Plays
•    Specific country, campaign, or keyword performance, such as Italy Visits Drops by 10%

Maybe using GA won’t solve all of your website’s problems, but it definitely gives you lots of advantages. Since you can monitor your statistics and automatically learn what’s happening, you may have better chances of handling issues timely and more appropriately. Overall, GA seems like a must-have tool for any website owner, don’t you think?


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