The world of marketing and branding is very different from the business climate of just 5 years ago. Today businesses are using a wide array of online and offline tools to bring in customers and develop brand recognition.
You’re familiar with the traditional print resources for advertising and promoting your business, but do you know about social media tools?
The website is the cornerstone of your online business. Here you can promote your business, sell online, provide valuable information about your product, set up a FAQ page and add as many pages and links as you want. Even at a bare minimum you want a website with your business contact information and a map to your physical location.
A natural addition to your website would be a blog, an online journal of sorts which has a more informal tone. A blog can be used to share business successes, introduce employees, educate readers and promote your business.
The other two social networking tools you should think about using are Twitter and Facebook. Facebook is one of the fastest growing tools for business owners and often times one of the more confusing options. As Facebook keeps changing things you have to be paying attention as you develop your business page. This help page will give you some basic instructions on how to set up your business Facebook page. You can use your new Facebook page to build a larger group of people who are interested in your business. Posting regular updates on your Facebook page keeps your business in the public eye. Facebook allows you to show pictures of products, post videos and offer a wide array of ways to advertise your business.
Twitter is a good quick way for businesses to remain visible in their local markets and across the internet. If you’re not familiar with twitter I recommend the blog, Twitip , owned by Darren Rowse, a well known blogger. The site has a beginner’s guide and some great suggestions for how to incorporate Twitter as part of your online marketing plan. Basically, Twitter is a place for sending online messages of 140 characters. The limited number of characters or words means your message has to be clear and concise. Setting up an account is fairly simple, if you’d like us to help you with that feel free to contact me. Once you’ve got your twitter account, with your business name or a recognized name that fits with your brand or image, you will then need to make a plan for consistently sending out small ‘tweets’. You can talk about new products, share good news, thank others for helping you out and in general keep your business and name out there visible to followers. Link up with other businesses in your community who have twitter accounts and by following them you will be able to reach a larger community.
Spend 5 minutes on Twitter, 2 to 4 times a day and you’ll be able to promote your website, business and or blog without spending any advertising dollars.
Using Facebook and Twitter will require a bit of a learning curve and time getting set up, but the benefits are great. You will be advertising your business without spending extra dollars, and tapping into a large market allowing you to take control of your business promotion.