Nowadays, people use various devices not only to browse the Web but also to continue previously started activities. Some enjoy a desktop or laptop or rely on the convenience of smartphones or tablets, while others go back and forth between these tools when navigating their tasks. So, of course, only the websites that can give their users the best transition and viewing experience will succeed.
Responsive web design (RWD) may be helpful here. Thanks to its utilization of media queries, it detects a device’s screen size and tailors a website’s layout accordingly, giving users the most seamless experience. Many popular companies, such as Target, Grey Goose, or The Boston Globe, take advantage of this technique.
Having a responsive website can be a great asset for your organization. Here are some main benefits:
- Increased Mobile Outreach
With greater smartphone and tablet sales, mobile Web browsing has increased. Thanks to a single and all-adaptive website design, you can reach these portable devices. Thus, you’re able to get to more people and gain more interest in your company or brand.
- Better Sales and Conversion
Bigger mobile use of your website and its reliably seamless experience satisfy more people. Such positive impact, often spread by word, brings traffic to your website. This gives you better chances of selling your product or service.
- Quicker and Economical Updates
Maintaining numerous platforms for the same website usually takes time and money. If your website has only one all-adaptive design, updating it is not only faster but also cheaper and less frequent.
- Convenient App-less Option
Some companies still have mobile apps for their websites. But, as Pew research shows, users prefer mobile website versions more than these apps. Because responsive design adapts to various gadgets, there’s no need to invest money and time to create apps for specific devices.
- Simpler Search Engine Optimization (SEO)
When you have multiple websites to manage, SEO gets harder and more time consuming. Having a responsive website allows you to concentrate on building one multiple-device optimization plan and creating quality content, which is vital in improving visibility in searches.
How can you make your website more responsive? Check out the following useful tools:
- Adobe Edge Inspect
- Adaptive Images
- Responsive Layouts, Responsively Wireframed
- Photo Swipe
- Responsive Data Tables
Clearly, in this gadget-multiplying era, RWD’s value is evident and its future bright. As Jeffrey Veen once said, “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” Many companies realize it and set this technique to work. So, what’s stopping you?