Things have been so busy here at PlanMySite that I have completely forgotten to share with you that I passed the Inbound Marketing University exam a couple months ago.
Many of you may not be familiar with the Inbound Marketing Certification, but I am really excited about having completed the coursework and being able to put the things I learned through the program to work for my clients. In short, the program focuses on how to effectively market a business through social media, search engine optimization and content creation. Obviously, all of these strategies will come in handy when it comes to helping PlanMySite clients market their Websites.
Before I could take the Inbound Marketing Certification exam, I first had to complete 16 classes that covered topics ranging from blogging to the effective use of social media. The full list of classes is as follows:
- How to Blog Effectively for Business
- SEO Crash Course to Get Found
- Social Media and Building Community
- Successful Business Uses for Facebook and LinkedIn
- Viral Marketing and World Wide Raves
- Advanced SEO Tactics: On Beyond Keyword Research
- Calls to Action and Landing Page Best Practices
- Inbound Lead Nurturing
- Successful Email Marketing
- Midway Inbound Marketing Review
- PR for Inbound Marketing
- Twitter for Business
- Advanced Marketing Analytics
- Passion-Inspired Video & Other Creative Content
- Social Media for Big Business
- Internet Marketing Comprehensive Review
The courses are taught by several different experts within the industry, including Avinash Kaushik from Google, Chris Brogan from the New York Times and best-selling author Gary Vaynerchuk.
The Inbound Marketing Website is actually hosted and moderated by HubSpot, Inc., which is one of the leaders in the Internet marketing industry. In fact, the company produces marketing software that is designed to help businesses generate more inbound links while also achieving a higher sales conversion rate. The software is designed to help business owners more effectively manage landing pages, blogs, social media and search engine optimization. So, needless to say, I feel that the information I learned through the program will prove to be quite invaluable.
According to the folks at Inbound Marketing University, only about 1,300 people from around the world have successfully passed the certification exam. So, I am pretty excited to be among the small group of people to successfully complete the coursework and I am looking forward to putting some of the strategies I learned to work for our clients.