Are you looking for an inexpensive yet effective way to market your company? If so, you might want to consider setting up a blog on your company or organization Website and adding new posts on a regular basis.
Why You Should Blog
Blogging can help you market your company in a number ways. First of all, when it comes to driving search engine traffic to your Website, there is nothing better than adding new content on a regular basis. The more well-targeted content your site contains, the better your search engine rankings will ultimately become. Obviously, if you want your Website to help you with making your business grow, you will need to achieve high search engine rankings. While there are many other factors involved with helping a site achieve a higher search engine ranking, blogging on a regular basis is one key component.
Aside from helping you achieve a higher search engine ranking, blogging also benefits your company because it helps you build a reputation and establish your brand. When you add relevant blog posts that are meaningful to your site visitors, you establish yourself as an expert in your industry while also forging a relationship with your customers.
The relationship you build with your customers through blog writing is also invaluable. As the number of readers grow and as they start leaving comments on your blog posts, you learn more about your customer’s wants and needs. Simply put, maintaining a blog and interacting with your readers is one of the most effective and least expensive forms of market research you could possibly conduct for your business.
The Basics of Marketing Through Blogging
Of course, in order to get the results you desire from your blogging, you need to keep a few guidelines in mind. These include:
- Select topics that are important to your site visitors
- Provide helpful, accurate and current information
- Try to incorporate keywords into the content
- Proofread the posts for punctuation, spelling and grammatical errors
- Post on a regular basis
By selecting topics that are important to your site visitors, they will be more likely to continue visiting your Website and may even recommend your blog to others who are interested in your industry. Providing accurate information is also essential because you are trying to establish your business as the “go to” place within your industry. If you are posting information that is inaccurate or out of date, you could actually tarnish your reputation more than you help it.
While incorporating keywords into your blog posts is not an absolute necessity, it will help you when it comes to achieving a higher search engine ranking. When it comes to using keywords, however, you need to make sure the words make sense within the blog post. Otherwise, your blog post will come across as “spammy” and will not be appealing to your readers. The same is true when it comes to proofreading. While your visitors won’t necessarily expect your blog posts to be perfect, a post that is riddled with errors will make your business appear amateur. If you aren’t comfortable with writing blog posts that are grammatically correct and include keywords, you might want to consider hiring a professional writer to do the job for you.
Finally, it is important to post on a regular basis. Ideally, you should post at least once per week and on the same day each week. This way, your readers will know when to expect the next edition to your blog. If you can’t post on the same day each week, you should still aim for at least one post per week. Otherwise, you risk losing readership and you likely will not be able to obtain the ongoing dialogue you are trying to achieve with your site visitors.