If you are looking for a way to really connect with your target audience and to get the most out of your blog, you might have heard that you should add an RSS feed to your site. But, what exactly is an RSS feed and how can it be beneficial to you and your Website?
Put simply, RSS is a specialized format that allows you to deliver Web content to anyone who signs up to be part of your “feed.” In other words, it is similar to opting in to a e-newsletter, but rather than receiving your e-newsletters on a regular basis, those who have signed up for your feed receive notification every time you add something new to your blog.
Although RSS feeds were originally used by news-related sites, the use of RSS feeds has become increasingly more popular with businesses, organizations and even casual bloggers. Considering the many benefits that having an RSS feed can provide, it is easy to understand why this is such a popular addition to any Website or blog.
The primary benefit to adding an RSS feed to your Website or blog is the fact that it instantly notifies those who have subscribed to your feed every time you add something new. This can help your Website in many ways. Some of these include:
- Keeping your subscribers informed about the latest products, services or other news related to your business as an RSS feed ensures they read your latest post in a more timely manner
- Establishing the reputation of your business or organization, as you provide subscribers with meaningful content and because having an RSS feed makes your Website or blog look more professional
- Bringing traffic to your Website as an RSS feed containing interesting topics will pique the interest of your subscribers and will encourage them to visit your site
People who are interested in your blog will also appreciate it when you add an RSS feed to your site because it helps them save time. After all, no one wants to have to visit a Website every day just to see if new content has been added. By providing an RSS feed, those who want to know more about your business or organization will be able to easily keep up-to-date and will ultimately become more engaged in your blog.
Of course, in order to help those who are a little less Web-savvy with obtaining and reading your RSS feed, you might also want to include a feed reader download on your site. By downloading this software, your site visitors will be able to easily read your RSS feed as well as any other feeds they may choose to include in their reader.
If you aren’t sure how to add an RSS feed to your Website or if you need help making your RSS feed more user-friendly for your site visitors, the PlanMySite team will be glad to help!