As a savvy businessperson, you are likely looking for ways to get the most out of social networking sites such as Twitter. If so, you are undoubtedly looking for ways to build up your Twitter following so you have hundreds or even thousands of people following your Tweets. While building up a large following could potentially be an effective way to use Twitter, it is important to note that having a large number of followers shouldn’t be your top priority.
This is not to say that you shouldn’t strive to increase the number of people who follow you on Twitter. Rather, you should place a greater emphasis on providing quality Tweets and building a relationship with those who are following you. The reality is that the relationship you form with your followers is the most important aspect of using this form of social media.
The same concept holds true when it comes to looking for people with whom you would like to build a relationship with on Twitter. Rather than trying to win over someone simply because that person has thousands of followers, look for someone who has formed a relationship with those who are following. After all, if a person with a strong, but small, following Tweets a link to your Website, you are far more likely to get flooded by visitors than if your link was Tweeted by someone with a week following.
So, how do you decide which social media relationships are valuable and which ones aren’t so valuable? Rather than only looking at the number of followers, you should consider the level of interaction between that person and his or her followers. Similarly, if you are going to use a Twitter account effectively, you should be prepared to interact with those who are following your Tweets. Don’t just send out random Tweets and hope to drum up more business. Rather, be sure to respond to your followers and to make an effort to build a relationship. Only then will you get the most out of this social networking media and, if you do it right, you will soon see the number of followers on your account growing significantly.