Are you looking for a way to gain new customers while also hanging onto the ones that you already have? Believe it or not, one of the most powerful and effective ways to accomplish this goal is to create e-newsletters on a regular basis. In order to get the results you are after, however, you need to know how to create and how to use e-newsletters in an effective manner. While there are several things that go into using e-newsletters effectively, here are the top three rules to keep in mind.
Rule #1: Make the Content Worthwhile
Perhaps the most important rule to sending out e-newsletters is to make certain the content is worthwhile. If your newsletters are not informative or helpful in some way, people will choose to opt back out of your mailing list rather quickly. If your e-newsletters are meaningful, on the other hand, they will actually look forward to receiving them. Furthermore, by sharing informative and current information, you will quickly establish yourself as an expert in your industry. As a result, the people on your mailing list will think of you first when they need the products or services you provide.
Rule #2: Send Your Newsletters On a Regular Schedule
The second rule to creating an effective e-newsletter campaign is to send your e-newsletters out on a regular schedule. If you send your e-newsletters out on the same day each week or on the same day each month, the people on your mailing list will know when to expect it. If you have done a good job with providing valuable content, they will even look forward to receiving your e-newsletters.
Maintaining a regular schedule with your e-newsletters also ensures that you remain in regular contact with the people on your mailing list. If you don’t set regular deadlines for mailing out your e-newsletters, the weeks and months can easily slip by. Failure to remain in regular contact with the people on your mailing list defeats will make it far more difficult for you to establish yourself as an expert in the industry.
Rule #3: Proofread, Proofread, Proofread
The final rule for writing e-newsletters is to proofread everything before you send it out. After all, you are trying to build a reputation here, and sending out e-newsletters that are filled with grammatical errors and typos will hurt your reputation more than it will help. If you aren’t confident in your abilities to write an effective newsletter, you may want to consider hiring a professional copywriter to do the job for you. The cost will be well-worthwhile when the extra profit starts rolling in.