When it comes to writing for the Internet, whether it is creating content for a Website, blog or article, many people place their focus primarily on writing for the search engine. More specifically, they spend a significant amount of time researching keywords and then finding ways to work those keywords into the content. While it is certainly important to integrate keywords into content wherever possible, it is even more important to make one thing your top priority when writing for the Web: the reader.
This is not meant to imply that keywords should not be included in your content wherever possible. After all, including keywords in your content is still one vital component to optimizing your content for the search engine spiders. On the other hand, it should be noted that there are several other factors that go into optimizing a Website that are even more vital to search engine optimization than the use of keywords. In addition, if you awkwardly cram keywords into your content, you will not be able to turn your Web visitors into paying customers. Rather, if you want to convert your Web visitors into customers, you need your content to do all of the following:
- Demonstrate that you are an expert in the industry
- Show what your business can provide that other businesses cannot
- Provide information that is meaningful to your site visitors
- Capture the interest of your visitors to the point that they actually want to return to your site and, hopefully, will recommend your site to others
The reality is that content that is clearly stuffed with keywords will not achieve any of these goals. Rather, your content will appear “spammy” to readers and may actually have the opposite effect of what you were hoping for.
So, what should you do in order to create the perfect content for your Website, blog or article directory articles? First, research the keywords that are related to your product and service. Then, use these words wherever they fit naturally within your content. Sometimes, simply making a switch in the way you phrase something will help with working keywords into your content while still sending the right message to your readers. You might also use these keywords as inspiration when creating additional content, but make sure you are writing that content with the reader in mind rather than with the intention of feeding the search engine spiders.
The bottom line is quite simple: by providing your readers with useful and informative content, they will be more likely to consider purchasing your products or services. Not only will word of mouth help to increase your search engine rankings, but it will also increase the number of visitors who actually become paying customers.