The Nike swoosh. The McDonald’s golden arches. The NBC peacock. What do these three things have in common? Each one of them is a company logo that is so recognizable that words aren’t necessary. As soon as you see these logos, you instantly think of the company that is associated with them. Wouldn’t it be great if you could have that type of an impact with your logo?
While you may not achieve the same level of recognition as these major corporations with your company, creating the right logo is an essential part of your company’s success. Not only will your logo be forever associated with your company, put it is also an essential component to creating your business identity. Therefore, a great deal of thought needs to go into creating a logo. Some questions you have to ask yourself as you develop your logo include:
- What services and/or products does by company provide?
- What is special about the services and/or products I provide?
- What services and/or products do I anticipate providing in the future?
- What kind of feelings do I want to invoke in my target audience with my logo?
- What business image do I want to create with my logo?
- Where and how will I display my logo?
Clearly, you should anticipate using your logo in a variety of ways. From business cards and letterheads to highway signs, your logo needs to be one that can be easily resized and displayed in all types of settings. Therefore, it is essential to work with a graphic designer who can create a logo that will not lose its quality when resized (vector format) for various purposes. In addition, you need to work with a designer who is willing to get to know you and your business in order to get a clear idea of how to portray your business in the proper way.
The bottom line is that your logo is an important part of creating your company image. By creating an image that is meaningful to your target audience, you will be able to make a connection with potential customers. Furthermore, by working with a graphic designer who is capable of creating a high-quality image, you will be able to easily use your logo on all types of communication. In this way, your customers will soon come to equate your logo with your business and the products or services it provides.