If you are getting ready to create a website for your business or organization, deciding upon your domain name is one of the most important decisions you will make. While you certainly want to develop a website that is user-friendly and attractive, selecting the right domain name will make it easier for your target market to find your website. In addition, choosing the right domain name will help with the process of branding your company’s product or services. Therefore, when it comes time to select the domain for your website, you should keep these five tips in mind.
Tip #1: Come Up Words to Your Business
To get started with brainstorming domain name ideas, you should first come up with a list of words that are related to your business or organizations. For example, if you are launching a website that will be selling products for dogs, your list might consist of words such as dog, puppy, canine, pooch and pet. Now that you have come up with a list of core words to describe your website, you can start playing around with other descriptive words that can be included in your domain name.
Tip #2: Check Out the Competition
In order to prevent your site from getting mixed up with other sites on the Internet, you should test out your domain name against other domains that are already on the Web. Getting your website confused with other popular sites can cause a number of problems – particularly if the site with a similar domain is one that contains questionable content or leads your target audience right to your biggest competitor.
While you are checking out the competition, make sure to complete a trademark search on the domain name as well. The last thing you want is to come up with the perfect domain name and to successfully bring traffic to your site, only to receive a court order telling you to give it up. You can perform a quick search of domestic trademark names by visiting the United States Patent and Trademark Office at http://www.uspto.gov and you can search international trademark names by visiting the International Trademark Association at http://www.inta.org.
Tip #3: Try to stick with .com Domains
For the most part, it is in your best interest to stick with a .com domain. Although there are other options, such as .net and .org domain names, most people automatically assume a business domain name will be .com. Therefore, in order to increase your brand name recognition, it is usually better to choose a .com domain name.
Tip #4: Make it Easy to Type and to Remember
Your goal should be to make it as easy as possible for your target audience to reach your website. To do this, make the name one that is easy to spell and to remember. You should also keep the name as short as possible while avoiding using hyphens, numbers and other oddities that can be difficult to type. The bottom line? You want to keep the domain name as easy as possible for your site visitors to remember and to type so there is nothing standing between them and accessing your website.
Tip #5: Make it Descriptive
The more descriptive your domain name, the more attractive it will be to your target group. Avoid using overused adjectives such as “best” or “hot” in your domain name. Similarly, don’t lock yourself into a trendy domain name, as trends come and go and are not effective when it comes to long-term branding of your website.
If you have registered a domain name before, what strategies did you use? Are you happy with the domain names you have developed? If not, what would you change?